Pedigree, part of the giant Mars organisation that includes Royal Canin, Iams, Eukanuba and Nutro, have a lot of experience in the pet food market and a huge marketing budget, which explains why the brands are found everywhere.
You can find Pedigree products for most common pets and life stages. But the fact is that what they offer is not necessarily the best value for what is in the bag, once you get past the brand name and bright packaging!
The Pedigree products should be viewd as offering a complete nutrition but not as part of the growing 'natural' end of the market. As such a pet owner needs to look around at what else is in the same sector and compare prices.
Pedigree recipes are based areound mixed cereals (not all named) and meat and meat by-products with accompanying vegetable by-products.
If you have a dog with a sensitivity to certain ingredients then the lack of clarity on what goes into the food might be a factor worth taking into consideration.
If you are looking for a basic cheap pet food and are not too bothered about what goes in it, then consider the options offered by local pet shops where you can often pick up 15kg with the pet shop label on in a plain poly bag for about £10
Expect to pay £22 for a 15kg sack of Pedigree
Based not just on quality of ingredients, but if it seems to offer value for money!
Grain (incl. grain 10%, rice 4%), meat & meat by-producs (incl. 10% chicken), oils & fats (incl. 0.25% fish oil, 0.4% sunflower oil), vegetable by-products (incl. 2.5% sugar beet pulp), minerals, vegetables (incl. carrots 4% in the orange chunks, incl. 4% in the green beans, chunks), vegetable protein extracts. Vitamins and Minerals
Protein 3223%, Fat 13%, Fibre 2.5%
Cereals (incl. 4% rice), meat & meat by-products (incl. 4% chicken), oils and fats (incl. 0.25% fish oil, 0.2% sunflower oil), vegetable by-products (incl. 4% sugar beet pulp), vegetable protein extracts, minerals and vitamins .
Protein 28%, Fat 16%, Fibre 2.5%