Pedigree, part of the giant Mars organisation that includes Royal Canin, Iams, Eukanuba and Nutro, have a lot of experience in the pet food market and a huge marketing budget, which explains why the brands are found everywhere.
You can find Pedigree products for most common pets and life stages. But the fact is that what they offer is not necessarily the best value for what is in the bag, once you get past the brand name and bright packaging!
The Pedigree products should be viewed as offering a complete nutrition but certainly not as part of the growing 'natural' end of the market. As such a pet owner needs to look around at what else is in the same sector and compare prices.
Pedigree recipes are based around mixed cereals (not all named) and meat and meat by-products with accompanying vegetable by-products including soya.
If you have a dog with a sensitivity to certain ingredients then the lack of clarity on what goes into the food might be a factor worth taking into consideration.
If you are looking for a basic cheap pet food and are not too bothered about what goes in it, then consider the options offered by local pet shops where you can often pick up 12kg with the pet shop label on in a plainer poly bag for about £10.
Expect to pay £20 for a 10kg or 12kg sack of Pedigree
Based not just on quality of ingredients, but if it seems to offer value for money!
Cereals,Meat and Animal Derivatives (18%, including 4% Beef in the Brown Kibbles),Oils and Fats (including 0.4% Sunflower Oil),Vegetable Protein Extracts,Derivatives of Vegetable Origin (including 1% Dried Beet Pulp),Minerals,Vegetables (4% Carrots in the Orange Kibbles, 4% Peas in the Green Kibbles)
Protein 21%, Fat 13%
Cereals (including 4% Rice),Meat and Animal Derivatives (28%, including 14% Chicken),Oils and Fats (including 0.4% Sunflower Oil),Derivatives of Vegetable Origin,Minerals,Vegetable Protein Extracts
Protein 28%, Fat 16%,